If you have ever fallen down the TikTok skincare rabbit hole at 1am, you’ve probably seen azelaic acid pop up a lot. It’s like the quiet achiever of skincare. Not flashy, not all over billboards, but it works! Acne? Redness? Weird little bumps you can’t name? Azelaic acid will have your back.
But here’s the thing nobody really talks about: Not all azelaic acid serums are created equal.
I can say that with full confidence because I’ve personally experienced full blown skincare burnout. Cystic breakouts, texture that felt like sandpaper, dark spots that refuse to fade and a bathroom shelf that looked like a mini Sephora store. I was throwing everything at my face and still felt stuck. Eventually I hit that “enough is enough” moment.
So I went full skincare detective mode. I read studies, chatted with skincare formulators and worked with a local lab to create something that wasn’t just another watered down serum. And when we landed on this formula – 20% Azelaic Acid + 10% Niacinamide, my skin literally chilled out! Less redness, smoother texture, fewer surprise breakouts. I tell you, it felt different.
But the personal side of my story runs deep and I’ll save that for another day. Right now, let’s nerd out on why azelaic acid deserves may more hype than it gets.
Here’s the quick tea:
Azelaic acid is a naturally occurring dicarboxylic acid (a nerdy word for “it’s found in grains like barley, wheat, rye, and even produced naturally on your skin”). What makes it so special is how multitasking it is.
• It gently exfoliates and speeds up how your skin naturally sheds dead skin cells, so pores stay clear without the harshness of scrubs or aggressive acids.
• It takes down bacteria, specifically the acne causing kind, making it a quiet but effective breakout fighter.
• Targets pigmentation by slowing down melanin production, helping to fade dark spots, post acne marks and uneven tone over time.
• Calms inflammation. If your skin tends to get red, blotchy, or sensitive, azelaic acid works like a cool compress for the face.
It’s been a dermatologist favourite for literally decades. It’s the kind of ingredient that quickly gets recommended in skin clinics while trendy ones hog the spotlight.
Why 20% Matters (Hint: Most Serums Don’t Go That Far)
Most azelaic acid serums on the shelves come in at around 5-10% which can be great for gentle maintenance. But if you’re dealing with real texture issues, stubborn breakouts or pigmentation, that just might not cut it.
The helloskin formula delivers 20% which used to be prescription only strength, but thanks to updated regulations you can now get it without a script!
And here is the kicker… it’s not just azelaic acid that’s doing the heavy lifting in the helloskin formula.
Niacinamide: The Perfect Co-Pilot
We paired our 20% azelaic acid serum with 10% niacinamide, which is basically your skin barrier’s bestie. It calms, balances oil, helps fade pigmentation over time and supports the skin’s protective barrier. But more importantly it helps reduce irritation, which is perfect when you’re using strong actives.
Why the Combo Works So Darn Well
It’s not just about chucking two trend buzzy ingredients into a bottle and hoping for the best. This formula was built with intention.
The 20% azelaic acid clears up the drama of breakouts, blotches and bumps. The 10% niacinamide makes sure your skin doesn’t lose its sh*t in the process. It supports the barrier, evens things out and makes everything a lot calmer.
That’s why this serum hits different. Potent but gentle. Results driven and barrier friendly. For anyone who’s tired of skincare that almost kinda works, this might just be the thing your skin’s been waiting for.
How Does It Compare to the Others Out There?
Let’s call it out! There’s loads of azelaic acid products on the market. But here’s what set’s this one apart:
❌ Most are capped at 10% (if that!)
❌ A lot of them are stuck in the past. Same old formulas, padded out with fillers and unfriendly ingredients that do more for shelf life than your skin (just check the ingredients on the back!).
❌ Texture wise, they can feel chalky, sticky or too mattifying, especially if you’ve got sensitive or combo skin.
✅ Ours? It’s 20% azelaic acid + 10% niacinamide plus soothing ingredients like betaine, ferulic acid, glycerin and Vitamin E. Perfect for daily use.
✅ It feels light and smooth on the skin. No dry down, no flaking or greasy residue.
✅ It’s made for real skin with real issues, not just the kind that lives under a flawless filter.
Basically, it’s potent but gentle. Powerful but wearable. And that balance is what makes it so darn effective!
Final Thoughts. It’s not a trend. It’s a Game Changer
This isn’t just some viral skincare trend with pretty packaging. This formula was born out of frustration, years of trial and error and a refusal to settle.
Our formula with a handpicked blend of barrier loving extras, this serum doesn’t just tick boxes. It actually gets results.
Whether you’re fighting breakouts, calming redness, fading pigmentation or just craving more even tones, clearer skin, this one’s got you. No fluff. No drama. Just real results. And the pretty packaging is just a bonus.
XO Souraya
& your glow crew ✨
