Helloskin / Huggies Bum Mask

A Cheeky Collaboration: Helloskin x Huggies

When Huggies set out to launch their new premium nappy range, we were over the moon when they reached out. Together, we created a luxurious, limited-edition Bum Mask designed to pamper the other cheeks. This cheeky collaboration celebrates self-care, fun, and flawless formulation.

helloskin / huggies collab

The Idea Behind the Bum Mask

Let’s be real — raising a little one can leave you a little… worn out. So when Huggies came to us with the idea of creating a skincare moment for parents, we were all in. The Bum Mask was developed as a playful reminder that parents deserve a glow-up too — especially the cheeks doing all the hard work behind the scenes.

Made with Love

Australian Made Skincare

Tested for Performance

Trusted by 40,000+ Customers

Designed by Helloskin, Loved by Huggies

Formulated in-house by our team at Helloskin, the Bum Mask features high-performance ingredients that hydrate, soothe, and nourish tired skin. It’s everything we know and love about skincare — repurposed for a little light-hearted luxury. And with Huggies’ legacy of caring for families, the synergy made perfect sense.

A Premium Mask for the Other Cheeks

This isn’t just a gimmick — it’s a seriously good formula. Infused with ingredients known to soften, smooth, and revitalise, the Bum Mask offers a spa-like experience with a wink. Because parents need pampering too — and sometimes, a little skincare humour goes a long way.

Founders Story: A Journey from Breakouts to Breakthroughs

A Journey from Breakouts to Breakthroughs reflects the real story behind Helloskin. Born from personal battles with acne and the frustration of ineffective products, we set out to create a skincare line that truly works. Our mission is to empower everyone to feel confident in their skin, no matter their journey.