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Step-by-step guide

How to useAzelaic Acid Serum

20% Azelaic Acid + Niacinamide

Azelaic acid is a gentle daily active for clearer-looking, more even skin. Here's exactly how to use it — morning or night.

The serum

Meet Azelaic Acid

20% azelaic acid + niacinamide — a gentle daily active for clearer-looking, more even-toned skin.

Azelaic Acid 20% w/w Serum20% Azelaic

Daily clarifying serum

Azelaic Acid 20% w/w Serum

20% Azelaic AcidNiacinamideAM or PM30ml

The azelaic ritual

Gentle, daily, and in no rush

Azelaic acid is a slow-and-steady active — its job is a clearer, more even, calmer-looking complexion with consistent use. Here's how to fit it in.

Consistency, not intensityAzelaic is gentle enough for daily use. The look of blemishes, redness and uneven tone softens gradually — over weeks, not overnight.
Clearer-looking · more even

Cosmetic skincare — it supports a clearer, more even-looking complexion. It isn't a medicine and doesn't treat a medical condition.

AM or PM
1

Clean, dry skin — morning or night

Azelaic is flexible: use it in the AM or PM, or both. Cleanse and pat dry, then apply — no need to wait as you would with retinol.

2

A thin layer, spread evenly

Smooth a thin, even layer over the face or just the areas you are focusing on. It absorbs quickly with no greasy finish.

3

Moisturise, and SPF by day

Follow with moisturiser to keep skin comfortable. Using it in the morning? Finish with SPF as always.

Good to know
A mild tingle when you first start is normal and usually settles. If skin feels genuinely irritated, drop to every second day.It plays well with most things — niacinamide, hyaluronic acid and moisturisers all layer happily over it.Give it time. Clarity and evenness build with consistent daily use over several weeks.

Cosmetic skincare, not medical advice. If you have a diagnosed skin condition, check with your doctor or pharmacist.

CLEARER-LOOKING SKIN

A smoother, more even look?

20% azelaic acid + niacinamide in a gentle daily serum for clearer-looking, more even-toned skin.

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