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Step-by-step guide

How to useRetinol 1% Serum

Retinol (Vitamin A)

Retinol works best introduced slowly, at night. Here's exactly how to use it — and how to build up without irritation.

The serum

Meet Retinol

1% retinol (vitamin A) — the gold-standard night active for smoother, firmer-looking skin over time.

retinol serum 1%1% Retinol

Nightly vitamin A serum

retinol serum 1%

1% RetinolVitamin APM only30ml

The retinol ritual

Slow and steady wins with retinol

Retinol is powerful — but only if your skin can tolerate it. The trick is easing in at night, and building up over the first few weeks.

Ease in over the first monthLet your skin build tolerance — don't rush it
Week 1 2× / week
Week 2 3× / week
Weeks 3–4 5× / week
Week 5+ 7× / week

If skin gets dry, flaky or tight, drop back a step and hold there until it settles. Everyone's pace is different — there's no prize for going fast.

1

Apply at night, on dry skin

Retinol is a PM active and breaks down in sunlight. Cleanse, wait until skin is completely dry — damp skin drives it in harder and can sting — then apply.

less is more
2

A little goes a long way

You only need a small amount — smooth a thin layer over the face. Piling more on won't absorb better; it just raises the odds of irritation.

3

SPF every morning — no exceptions

Retinol makes skin more sun-sensitive, and UV undoes the results you're building. Finish every morning with a broad-spectrum SPF.

Good to know
Feeling tight or dry? Try the 'sandwich' — moisturiser, then retinol, then moisturiser on top to buffer the strength.Don't layer retinol with strong exfoliating acids or vitamin C in the same routine — alternate them across the week instead.A little dryness early on is normal. Persistent stinging or burning means slow right down.

Cosmetic skincare, not medical advice. If you're pregnant or breastfeeding, check with your doctor before using retinol.

NIGHTTIME RENEWAL

Smoother skin by morning?

1% retinol in a lightweight nightly serum — the gold-standard vitamin A active, done gently.

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